Formal-Studio

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<channel>
	<title>Formal-Studio</title>
	<link>https://formalstudio.cargo.site</link>
	<description>Formal-Studio</description>
	<pubDate>Fri, 07 Jan 2022 22:24:54 +0000</pubDate>
	<generator>https://formalstudio.cargo.site</generator>
	<language>en</language>
	
		
	<item>
		<title>DE LUNE</title>
				
		<link>https://formalstudio.cargo.site/DE-LUNE</link>

		<pubDate>Thu, 06 Jan 2022 20:33:38 +0000</pubDate>

		<dc:creator>Formal-Studio</dc:creator>

		<guid isPermaLink="true">https://formalstudio.cargo.site/DE-LUNE</guid>

		<description>


	DE LUNE
	︎


	Despite the prevalence of disruptive symptoms, menstrual health is still wildly underserved. Painkillers, heating pads, and “powering through” just don't cut it. There’s an urgent need for real relief with fewer side effects and more nourishing ingredients.De Lune lifts the period burden by providing researched-backed, natural menstrual essentials that offer real relief for cramps, mood swings, and other common symptoms.

	
Looking to reach a wider audience and scale their business, De Lune came to us for an identity refresh including packaging design. We worked closely with the De Lune team to create a system that uses moon and tide iconography with a high contrast color palette expressing the ups and downs of full cycle health, not just a focus on the period.
︎︎︎ Visual Identity︎︎︎ Verbal Identity
︎︎︎ Packaging Design︎︎︎ Art Direction


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	<item>
		<title>FULTON</title>
				
		<link>https://formalstudio.cargo.site/FULTON</link>

		<pubDate>Thu, 06 Jan 2022 23:02:38 +0000</pubDate>

		<dc:creator>Formal-Studio</dc:creator>

		<guid isPermaLink="true">https://formalstudio.cargo.site/FULTON</guid>

		<description>


	FULTON
	︎


Arch support designed for your whole body. Current footwear brands don’t consider arch support integral to overall well-being. Fulton does, and brings attention to the importance of the connection between the foot and spine by offering arch support made for individual comfort with a carbon neutral footprint.
	
We were approached by the founders of Fulton with an opportunity to elevate the insole, and to transform the misconception that insoles are a novelty, to a necessity. We created a simple and educational design system that speaks to movement and highlights the curvature of the foot’s arch.
︎︎︎ Visual Identity︎︎︎ Verbal Identity
︎︎︎ Packaging Design︎︎︎ Art Direction


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	</item>
		
		
	<item>
		<title>ABT</title>
				
		<link>https://formalstudio.cargo.site/ABT</link>

		<pubDate>Fri, 07 Jan 2022 00:14:01 +0000</pubDate>

		<dc:creator>Formal-Studio</dc:creator>

		<guid isPermaLink="true">https://formalstudio.cargo.site/ABT</guid>

		<description>


	ABT
	︎


	American Ballet Theatre is an internationally celebrated cultural institution dedicated to expanding cultural diversity and inclusion through the great legacy of classical dancing.

We have worked in close collaboration with American Ballet Theatre from 2018—2020 to creative direct, art direct and design both still and video seasonal campaigns.
	
2020: Embracing the ruby anniversary and branding the year ABT80 — celebrating 80 years of the magic of theatre. Photography by Lobster Eye.

FALL 2019: Energizing artistry and athleticism for a mixed rep fall season. Photography by Patrick Fraser.

SPRING 2019: The only place to experience such a diverse range of stories under one roof. Photography by Patrick Fraser.
︎︎︎ Art Direction
︎︎︎ Campaign Identity
︎︎︎ Campaign Rollout


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&#60;img width="982" height="1374" width_o="982" height_o="1374" data-src="https://freight.cargo.site/t/original/i/d36271cd2b1f796f2ab223144d6d4e70dfa23a91deeef25d3dbfaf220204dc4f/FormalStudio_ABT2019_Brochure_Cover_Herman.jpg" data-mid="129288588" border="0"  src="https://freight.cargo.site/w/982/i/d36271cd2b1f796f2ab223144d6d4e70dfa23a91deeef25d3dbfaf220204dc4f/FormalStudio_ABT2019_Brochure_Cover_Herman.jpg" /&#62;

&#60;img width="7200" height="3150" width_o="7200" height_o="3150" data-src="https://freight.cargo.site/t/original/i/75b7ec75cf12a89f7d28c0b9b86d6359f15af84e58213ac171c262a3f640d309/FormalStudio_ABTF19_Brochure02.jpg" data-mid="129288586" border="0"  src="https://freight.cargo.site/w/1000/i/75b7ec75cf12a89f7d28c0b9b86d6359f15af84e58213ac171c262a3f640d309/FormalStudio_ABTF19_Brochure02.jpg" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b5334ef0d75174256def38a3c5c4e04069a2d860e5c81b5254cd1f1441b90e2d/FormalStudio_ABTF19N_KatieAran.jpg" data-mid="129288578" border="0"  src="https://freight.cargo.site/w/1000/i/b5334ef0d75174256def38a3c5c4e04069a2d860e5c81b5254cd1f1441b90e2d/FormalStudio_ABTF19N_KatieAran.jpg" /&#62;
&#60;img width="801" height="1201" width_o="801" height_o="1201" data-src="https://freight.cargo.site/t/original/i/b247116cbbf2a30a416af0e2fb4d1a9cd2f5be84ea452961f9b5684e0b5cc664/FormalStudio_ABTF19_Poster_CalvinCrop.jpg" data-mid="129288577" border="0"  src="https://freight.cargo.site/w/801/i/b247116cbbf2a30a416af0e2fb4d1a9cd2f5be84ea452961f9b5684e0b5cc664/FormalStudio_ABTF19_Poster_CalvinCrop.jpg" /&#62;

&#60;img width="1800" height="1286" width_o="1800" height_o="1286" data-src="https://freight.cargo.site/t/original/i/2ec383d4e0be25eecbf145701bab18269378b95cab03e5a8bfd237915de02ef9/FormalStudio_ABTF19_Calvin.jpg" data-mid="129288581" border="0"  src="https://freight.cargo.site/w/1000/i/2ec383d4e0be25eecbf145701bab18269378b95cab03e5a8bfd237915de02ef9/FormalStudio_ABTF19_Calvin.jpg" /&#62;

&#60;img width="3822" height="5351" width_o="3822" height_o="5351" data-src="https://freight.cargo.site/t/original/i/f3bbdda7157e78306f796a57e1a94ee4d705001a0bef73e5211d0546528c09d5/FormalStudio_ABT2019_Lincoln03.jpg" data-mid="129289077" border="0"  src="https://freight.cargo.site/w/1000/i/f3bbdda7157e78306f796a57e1a94ee4d705001a0bef73e5211d0546528c09d5/FormalStudio_ABT2019_Lincoln03.jpg" /&#62;
&#60;img width="932" height="1305" width_o="932" height_o="1305" data-src="https://freight.cargo.site/t/original/i/ba51ad047c1b2450545d8bbe58bd760d506665739077b2807b6094dd80418c44/FormalStudio_ABT2019_Lincoln01.jpg" data-mid="129289075" border="0"  src="https://freight.cargo.site/w/932/i/ba51ad047c1b2450545d8bbe58bd760d506665739077b2807b6094dd80418c44/FormalStudio_ABT2019_Lincoln01.jpg" /&#62;


&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/272488ea3f618ae7c31e92edf767243863def6cd53c99ac147f1ee29e6509c7c/FormalStudio_ABT19_Brochure01.jpg" data-mid="129562257" border="0"  src="https://freight.cargo.site/w/1000/i/272488ea3f618ae7c31e92edf767243863def6cd53c99ac147f1ee29e6509c7c/FormalStudio_ABT19_Brochure01.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b1d688df60fd9e0097cfa6de5ace3e28dbb81bc78717e5da0f95e67355755042/FormalStudio_ABT19_Brochure02.jpg" data-mid="129562258" border="0"  src="https://freight.cargo.site/w/1000/i/b1d688df60fd9e0097cfa6de5ace3e28dbb81bc78717e5da0f95e67355755042/FormalStudio_ABT19_Brochure02.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/9ca67b60a47063de97091235d2c74d859066f3f7a4b2a8c91fcc7ac4c9756538/FormalStudio_ABT19_Brochure03.jpg" data-mid="129562259" border="0"  src="https://freight.cargo.site/w/1000/i/9ca67b60a47063de97091235d2c74d859066f3f7a4b2a8c91fcc7ac4c9756538/FormalStudio_ABT19_Brochure03.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c4b3d0dd43e038cab28ab9498cf9f2406c79033cd264b2564e831ac385e820f8/FormalStudio_ABT19_Brochure04.jpg" data-mid="129562260" border="0"  src="https://freight.cargo.site/w/1000/i/c4b3d0dd43e038cab28ab9498cf9f2406c79033cd264b2564e831ac385e820f8/FormalStudio_ABT19_Brochure04.jpg" /&#62;

&#60;img width="760" height="950" width_o="760" height_o="950" data-src="https://freight.cargo.site/t/original/i/de6309629d632f6847f7b4062796bd0ece52eaadaa9934a2f0ca226e57f1fe0a/FormalStudio_ABTF19_LECORSAIRE.jpg" data-mid="129289092" border="0"  src="https://freight.cargo.site/w/760/i/de6309629d632f6847f7b4062796bd0ece52eaadaa9934a2f0ca226e57f1fe0a/FormalStudio_ABTF19_LECORSAIRE.jpg" /&#62;
&#60;img width="760" height="950" width_o="760" height_o="950" data-src="https://freight.cargo.site/t/original/i/ec4e410ab8ba2842551e16fc671be485be917a33842c5d267a9723b141d3c3b2/FormalStudio_ABTF19_MANON.jpg" data-mid="129289093" border="0"  src="https://freight.cargo.site/w/760/i/ec4e410ab8ba2842551e16fc671be485be917a33842c5d267a9723b141d3c3b2/FormalStudio_ABTF19_MANON.jpg" /&#62;
&#60;img width="760" height="950" width_o="760" height_o="950" data-src="https://freight.cargo.site/t/original/i/7f74e8efdd3763ace2998046971e0945271102468ff9230b4bdca09ecbdb38b6/FormalStudio_ABTF19_JANE.jpg" data-mid="129289091" border="0"  src="https://freight.cargo.site/w/760/i/7f74e8efdd3763ace2998046971e0945271102468ff9230b4bdca09ecbdb38b6/FormalStudio_ABTF19_JANE.jpg" /&#62;
&#60;img width="760" height="950" width_o="760" height_o="950" data-src="https://freight.cargo.site/t/original/i/c1914477acdd7731c13f60b98c0fac20a99298ddc1b0cf7b9b2bd1df5219da00/FormalStudio_ABTF19_SLEEPING.jpg" data-mid="129289094" border="0"  src="https://freight.cargo.site/w/760/i/c1914477acdd7731c13f60b98c0fac20a99298ddc1b0cf7b9b2bd1df5219da00/FormalStudio_ABTF19_SLEEPING.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>DOUBLESOUL</title>
				
		<link>https://formalstudio.cargo.site/DOUBLESOUL</link>

		<pubDate>Fri, 07 Jan 2022 01:04:21 +0000</pubDate>

		<dc:creator>Formal-Studio</dc:creator>

		<guid isPermaLink="true">https://formalstudio.cargo.site/DOUBLESOUL</guid>

		<description>


	DOUBLESOUL
	︎


	Sockwear, by nature, is inclusive and essential. Doublesoul offers thoughtfully crafted, super comfortable and earth-conscious socks, accessible to everyone. With the intention of reducing climate change one small step at a time, Doublesoul came to us looking to give their company a vision and voice.
	
Working closely and collaboratively with their small team, we developed their brand foundations which lead us to a bright, accessible and low-fi identity system geared toward the earth-conscious Gen Z consumer.Campaign photography by Emily Lipton.
︎︎︎ Visual Identity
︎︎︎ Verbal Identity︎︎︎ Packaging Design
︎︎︎ UX Design


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e2a22111841dca46d65cfead514d94651a0328a669d7e420fb6529e7b29eaff5/FormalStudio_DOUBLESOUL_Blue.png" data-mid="129555560" border="0"  src="https://freight.cargo.site/w/1000/i/e2a22111841dca46d65cfead514d94651a0328a669d7e420fb6529e7b29eaff5/FormalStudio_DOUBLESOUL_Blue.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c541f8ddb8c316c91ef15ad9dcd950034f00cf93b413db1a68e33a3609311a84/FormalStudio_doublesoul_socks.gif" data-mid="129290478" border="0"  src="https://freight.cargo.site/w/1000/i/c541f8ddb8c316c91ef15ad9dcd950034f00cf93b413db1a68e33a3609311a84/FormalStudio_doublesoul_socks.gif" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/20219f6749158ddccf3e2802f4730ad001c5092a7f763e3046777f3f26d8b849/FormalStudio_doublesoul_cloud.gif" data-mid="129290476" border="0"  src="https://freight.cargo.site/w/1000/i/20219f6749158ddccf3e2802f4730ad001c5092a7f763e3046777f3f26d8b849/FormalStudio_doublesoul_cloud.gif" /&#62;

&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/bbe262289e9c63bad8ef57ef0b83726e0e2733a2918e091277dd7c8e8d0dd62e/FormalStudio_DOUBLESOUL_SOCKS05.jpg" data-mid="129290475" border="0"  src="https://freight.cargo.site/w/1000/i/bbe262289e9c63bad8ef57ef0b83726e0e2733a2918e091277dd7c8e8d0dd62e/FormalStudio_DOUBLESOUL_SOCKS05.jpg" /&#62;
&#60;img width="1067" height="1600" width_o="1067" height_o="1600" data-src="https://freight.cargo.site/t/original/i/77c09354bd6562236b1e89c3536e5e5f405007036438260ffec71006aed9b26d/FormalStudio_DOUBLESOUL_SOCKSPACK_BLUECROP.jpg" data-mid="129290469" border="0"  src="https://freight.cargo.site/w/1000/i/77c09354bd6562236b1e89c3536e5e5f405007036438260ffec71006aed9b26d/FormalStudio_DOUBLESOUL_SOCKSPACK_BLUECROP.jpg" /&#62;
&#60;img width="1534" height="2272" width_o="1534" height_o="2272" data-src="https://freight.cargo.site/t/original/i/892022ff116f4889aa01a7d4189ba1eba3fc1a40c256511154729ef37ed4752b/FormalStudio_DOUBLESOUL_LIPTON07.jpg" data-mid="129290751" border="0"  src="https://freight.cargo.site/w/1000/i/892022ff116f4889aa01a7d4189ba1eba3fc1a40c256511154729ef37ed4752b/FormalStudio_DOUBLESOUL_LIPTON07.jpg" /&#62;

&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/aa837a5fe9ceab2c39cb41115d7ef658ad21364cfaf273a8499f164e41dd5133/FormalStudio_DOUBLESOUL_WHEATPASTE.jpg" data-mid="129290798" border="0"  src="https://freight.cargo.site/w/1000/i/aa837a5fe9ceab2c39cb41115d7ef658ad21364cfaf273a8499f164e41dd5133/FormalStudio_DOUBLESOUL_WHEATPASTE.jpg" /&#62;

&#60;img width="1533" height="2297" width_o="1533" height_o="2297" data-src="https://freight.cargo.site/t/original/i/09bef094163e31539dadc5e39014eb6c3c22bb5b74af3be42be2db5b11e7c054/FormalStudio_DOUBLESOUL_SITE02.gif" data-mid="129290473" border="0"  src="https://freight.cargo.site/w/1000/i/09bef094163e31539dadc5e39014eb6c3c22bb5b74af3be42be2db5b11e7c054/FormalStudio_DOUBLESOUL_SITE02.gif" /&#62;
&#60;img width="2058" height="3086" width_o="2058" height_o="3086" data-src="https://freight.cargo.site/t/original/i/7ac3d5600fd1e0ff0d99bfbe2a7986016457a5b0db4d965e7e4e934d5db4689a/FormalStudio_DOUBLESOUL_LIPTON09.JPG" data-mid="129556725" border="0"  src="https://freight.cargo.site/w/1000/i/7ac3d5600fd1e0ff0d99bfbe2a7986016457a5b0db4d965e7e4e934d5db4689a/FormalStudio_DOUBLESOUL_LIPTON09.JPG" /&#62;

&#60;img width="1520" height="2254" width_o="1520" height_o="2254" data-src="https://freight.cargo.site/t/original/i/5a1868245e46dd788da554f2e11b0b52caf8aa4f52393af2ae76ffc6fd1d6c41/FormalStudio_DOUBLESOUL_LIPTON03.jpg" data-mid="129290771" border="0"  src="https://freight.cargo.site/w/1000/i/5a1868245e46dd788da554f2e11b0b52caf8aa4f52393af2ae76ffc6fd1d6c41/FormalStudio_DOUBLESOUL_LIPTON03.jpg" /&#62;
&#60;img width="1531" height="2297" width_o="1531" height_o="2297" data-src="https://freight.cargo.site/t/original/i/254967236df1e9aa857f5c376db81e212d81173616f0f4bb0430075250d79b93/FormalStudio_DOUBLESOUL_SITEPDP.gif" data-mid="129290467" border="0"  src="https://freight.cargo.site/w/1000/i/254967236df1e9aa857f5c376db81e212d81173616f0f4bb0430075250d79b93/FormalStudio_DOUBLESOUL_SITEPDP.gif" /&#62;

&#60;img width="1800" height="1013" width_o="1800" height_o="1013" data-src="https://freight.cargo.site/t/original/i/b9f43f11d223d6de3aadd53e708451649304eb7f90f6215ea5229387436ac924/FormalStudio_DOUBLESOUL_LIPTON08_Stickers.gif" data-mid="129556652" border="0"  src="https://freight.cargo.site/w/1000/i/b9f43f11d223d6de3aadd53e708451649304eb7f90f6215ea5229387436ac924/FormalStudio_DOUBLESOUL_LIPTON08_Stickers.gif" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>FUR</title>
				
		<link>https://formalstudio.cargo.site/FUR</link>

		<pubDate>Fri, 07 Jan 2022 01:28:32 +0000</pubDate>

		<dc:creator>Formal-Studio</dc:creator>

		<guid isPermaLink="true">https://formalstudio.cargo.site/FUR</guid>

		<description>


	FUR
	︎


	Fur started out as a company that created oil for pubic hair with the mission of normalizing a taboo but very natural subject. Since then it has grown to provide effective, simple, and clean products that elevate all aspects of caring for body hair, from topicals to trimmers. Fur seeks to celebrate the true comfort of embracing individual beauty and sensuality of all body hair expressions.
	
Looking to elevate the topic of pubic hair, Fur asked us to create the original identity and packaging, inspired by the world of Hollywood glamour. As the company grew, we continued our engagement to help position Fur to reach a wider audience. We refined the logo and identity to be more flexible and approachable.

︎︎︎ Visual Identity
︎︎︎ Packaging Design
︎︎︎ Art Direction


&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d0bc12308455ca1fddf2ee580c300d5a3039eaeba49f5106d5986057e23ac271/FormalStudio_FUR_LOGO.png" data-mid="129557128" border="0"  src="https://freight.cargo.site/w/1000/i/d0bc12308455ca1fddf2ee580c300d5a3039eaeba49f5106d5986057e23ac271/FormalStudio_FUR_LOGO.png" /&#62;
&#60;img width="1200" height="1680" width_o="1200" height_o="1680" data-src="https://freight.cargo.site/t/original/i/009c3e51556a774418d9c665becce3c943768a4646e1117ce85a05cd43b852b7/FormalStudio_FUR_Pollack02.jpg" data-mid="129291055" border="0"  src="https://freight.cargo.site/w/1000/i/009c3e51556a774418d9c665becce3c943768a4646e1117ce85a05cd43b852b7/FormalStudio_FUR_Pollack02.jpg" /&#62;
&#60;img width="1200" height="1680" width_o="1200" height_o="1680" data-src="https://freight.cargo.site/t/original/i/bb9539434fc5fe61296ca8b9c8430f22c7d7e517fc7791475160dda7b4e64518/FormalStudio_FUR_Pollack03.jpg" data-mid="129291053" border="0"  src="https://freight.cargo.site/w/1000/i/bb9539434fc5fe61296ca8b9c8430f22c7d7e517fc7791475160dda7b4e64518/FormalStudio_FUR_Pollack03.jpg" /&#62;

&#60;img width="2000" height="1334" width_o="2000" height_o="1334" data-src="https://freight.cargo.site/t/original/i/240c7bd9bbd3d1035d98823b8a820bd0c6b4336e0673b9b20390f522f943ef87/FormalStudio_FUR_Postcard04.jpg" data-mid="129291076" border="0"  src="https://freight.cargo.site/w/1000/i/240c7bd9bbd3d1035d98823b8a820bd0c6b4336e0673b9b20390f522f943ef87/FormalStudio_FUR_Postcard04.jpg" /&#62;
&#60;img width="857" height="1200" width_o="857" height_o="1200" data-src="https://freight.cargo.site/t/original/i/cb52480f8eb49238d85132af591c8116de2c0b8ea23b73a4c03e177185a2bf4c/FormalStudio_FUR_Dinkel08.jpg" data-mid="129291056" border="0"  src="https://freight.cargo.site/w/857/i/cb52480f8eb49238d85132af591c8116de2c0b8ea23b73a4c03e177185a2bf4c/FormalStudio_FUR_Dinkel08.jpg" /&#62;
&#60;img width="1064" height="1330" width_o="1064" height_o="1330" data-src="https://freight.cargo.site/t/original/i/9353abf7fec11d79091f3d0330e17ecbeddcf614fd3cf663659fb4b7da040ccc/FormalStudio_FUR_Estelle_01.jpg" data-mid="129291111" border="0"  src="https://freight.cargo.site/w/1000/i/9353abf7fec11d79091f3d0330e17ecbeddcf614fd3cf663659fb4b7da040ccc/FormalStudio_FUR_Estelle_01.jpg" /&#62;

&#60;img width="1200" height="857" width_o="1200" height_o="857" data-src="https://freight.cargo.site/t/original/i/603f3014e50dc38140b8e53499d19f8270ad365a48ed964e8978c666304cd9f0/FormalStudio_FUR_Dinkel01.jpg" data-mid="129557141" border="0"  src="https://freight.cargo.site/w/1000/i/603f3014e50dc38140b8e53499d19f8270ad365a48ed964e8978c666304cd9f0/FormalStudio_FUR_Dinkel01.jpg" /&#62;
&#60;img width="857" height="1200" width_o="857" height_o="1200" data-src="https://freight.cargo.site/t/original/i/0600d1be5114abcbe20b89da8258ce738e193b5e585e8e24bee5a4936ae2702d/FormalStudio_FUR_Dinkel07.jpg" data-mid="129291057" border="0"  src="https://freight.cargo.site/w/857/i/0600d1be5114abcbe20b89da8258ce738e193b5e585e8e24bee5a4936ae2702d/FormalStudio_FUR_Dinkel07.jpg" /&#62;
&#60;img width="1333" height="2000" width_o="1333" height_o="2000" data-src="https://freight.cargo.site/t/original/i/8bd8c93f3d8dd84b44e93fc62640defd441332960a2ded34f23917f710328323/FormalStudio_FUR_Estelle_02.jpg" data-mid="129291051" border="0"  src="https://freight.cargo.site/w/1000/i/8bd8c93f3d8dd84b44e93fc62640defd441332960a2ded34f23917f710328323/FormalStudio_FUR_Estelle_02.jpg" /&#62;

&#60;img width="857" height="1200" width_o="857" height_o="1200" data-src="https://freight.cargo.site/t/original/i/0e5d05f226ac809aee3430bdb416ec5e07d50a310079f95bd8f06c30aab5d3da/FormalStudio_FUR_Dinkel05.jpg" data-mid="129291211" border="0"  src="https://freight.cargo.site/w/857/i/0e5d05f226ac809aee3430bdb416ec5e07d50a310079f95bd8f06c30aab5d3da/FormalStudio_FUR_Dinkel05.jpg" /&#62;
&#60;img width="1333" height="2000" width_o="1333" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a7e7d609a760ef193a9daa75b2abdae8f3948a010292cf68e508e341d897b886/FormalStudio_FUR_Estelle_04.jpg" data-mid="129291050" border="0"  src="https://freight.cargo.site/w/1000/i/a7e7d609a760ef193a9daa75b2abdae8f3948a010292cf68e508e341d897b886/FormalStudio_FUR_Estelle_04.jpg" /&#62;

&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/45641497a0140cf3b02238e55c9fc930f94a796e7a7496f8dca1e6ef551fe413/FormalStudio_Fur_Type.png" data-mid="129556900" border="0"  src="https://freight.cargo.site/w/1000/i/45641497a0140cf3b02238e55c9fc930f94a796e7a7496f8dca1e6ef551fe413/FormalStudio_Fur_Type.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>SECONDS</title>
				
		<link>https://formalstudio.cargo.site/SECONDS</link>

		<pubDate>Fri, 07 Jan 2022 15:00:07 +0000</pubDate>

		<dc:creator>Formal-Studio</dc:creator>

		<guid isPermaLink="true">https://formalstudio.cargo.site/SECONDS</guid>

		<description>


	SECONDS
	︎


	There is a huge food waste problem in the US as an extortionate amount of food gets locked in landfills everyday. Seconds is on a mission to change the way you eat by finding new ways to keep food out of landfills. Seconds creates new, nutritious snacks made from upcycled foods.
	
The Seconds team came to us looking for a brand identity, packaging design and a simple website to launch their first product – carrot crackers. Leaning into the dual meaning of “crunchy”, we created an identity system that pays homage to the hippie movement, but through a contemporary lens.
︎︎︎ Visual Identity
︎︎︎ Packaging Design
︎︎︎ Art Direction


&#60;img width="1406" height="937" width_o="1406" height_o="937" data-src="https://freight.cargo.site/t/original/i/d3624eb3e7ae105bcde37057fc3d513798d235e71f9fa0c799e37098cd6cc4c4/FormalStudio_SECONDS_CARTON03.png" data-mid="129344995" border="0"  src="https://freight.cargo.site/w/1000/i/d3624eb3e7ae105bcde37057fc3d513798d235e71f9fa0c799e37098cd6cc4c4/FormalStudio_SECONDS_CARTON03.png" /&#62;
&#60;img width="3240" height="3240" width_o="3240" height_o="3240" data-src="https://freight.cargo.site/t/original/i/ba0f82b501c87c27cb775dc392b6b9d2c9e8ad0ae265f6f09ac401488aaa6ee6/FormalStudio_Seconds_DressedUp_String.jpg" data-mid="129343352" border="0"  src="https://freight.cargo.site/w/1000/i/ba0f82b501c87c27cb775dc392b6b9d2c9e8ad0ae265f6f09ac401488aaa6ee6/FormalStudio_Seconds_DressedUp_String.jpg" /&#62;
&#60;img width="974" height="974" width_o="974" height_o="974" data-src="https://freight.cargo.site/t/original/i/394eb03848558c44d89655407c7eda0fc131c76f9edb4bcf71e79333aaf0f56e/FormalStudio_Seconds_PeaceCarrot.gif" data-mid="129558828" border="0"  src="https://freight.cargo.site/w/974/i/394eb03848558c44d89655407c7eda0fc131c76f9edb4bcf71e79333aaf0f56e/FormalStudio_Seconds_PeaceCarrot.gif" /&#62;
&#60;img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/6234b7d60f7927ff7f4a3172634bfeaeef2dbfec2c4ac58472214a8295aae510/FormalStudio_Seconds_Serving_01.jpg" data-mid="129343338" border="0"  src="https://freight.cargo.site/w/1000/i/6234b7d60f7927ff7f4a3172634bfeaeef2dbfec2c4ac58472214a8295aae510/FormalStudio_Seconds_Serving_01.jpg" /&#62;

&#60;img width="2612" height="2612" width_o="2612" height_o="2612" data-src="https://freight.cargo.site/t/original/i/051c40fe37e6b689ff4e3a72786b61ba776e1a0820a316c54fd4f3c047768095/FormalStudio_Seconds_Carrot_Illustration.jpg" data-mid="129344418" border="0"  src="https://freight.cargo.site/w/1000/i/051c40fe37e6b689ff4e3a72786b61ba776e1a0820a316c54fd4f3c047768095/FormalStudio_Seconds_Carrot_Illustration.jpg" /&#62;
&#60;img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/b2d4834d74bfdc0a2e9dc3f2c7992800fa1a8a82e14acae37f5854d562bd25a8/FormalStudio_Seconds_Texture_Type.gif" data-mid="129558150" border="0"  src="https://freight.cargo.site/w/800/i/b2d4834d74bfdc0a2e9dc3f2c7992800fa1a8a82e14acae37f5854d562bd25a8/FormalStudio_Seconds_Texture_Type.gif" /&#62;

&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d02b978c40008135157093c25001b975a678d935675f6cdb7c23366b7ef8b224/FormalStudio_SECONDS_LOGO01.png" data-mid="129343359" border="0"  src="https://freight.cargo.site/w/1000/i/d02b978c40008135157093c25001b975a678d935675f6cdb7c23366b7ef8b224/FormalStudio_SECONDS_LOGO01.png" /&#62;
&#60;img width="1851" height="1851" width_o="1851" height_o="1851" data-src="https://freight.cargo.site/t/original/i/a012e23b40f840f00c25d6bffdf8a2b5456c6c8e1488e6962abac91b787fe85f/FormalStudio_SECONDS_CARTONSTACK03.png" data-mid="129345134" border="0"  src="https://freight.cargo.site/w/1000/i/a012e23b40f840f00c25d6bffdf8a2b5456c6c8e1488e6962abac91b787fe85f/FormalStudio_SECONDS_CARTONSTACK03.png" /&#62;
&#60;img width="3240" height="3239" width_o="3240" height_o="3239" data-src="https://freight.cargo.site/t/original/i/362aca369fdba075e54c3a4057563df9891f9240add2a53f48c3d2a49893259e/FormalStudio_Seconds_Hero_Stack.jpg" data-mid="129343499" border="0"  src="https://freight.cargo.site/w/1000/i/362aca369fdba075e54c3a4057563df9891f9240add2a53f48c3d2a49893259e/FormalStudio_Seconds_Hero_Stack.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>NOONS</title>
				
		<link>https://formalstudio.cargo.site/NOONS</link>

		<pubDate>Fri, 07 Jan 2022 19:44:53 +0000</pubDate>

		<dc:creator>Formal-Studio</dc:creator>

		<guid isPermaLink="true">https://formalstudio.cargo.site/NOONS</guid>

		<description>


	NOONS
	︎


	Too many people don’t know what’s in the food that they eat. Candid focuses on transparency so you know about the simple ingredients that go into its cacao-based snacks. A lot of chocolate has added sugars and other weird ingredients, but Candid uses the entire cacao pod to give it the chocolate flavor and natural sweetness. No sugar added.
	
We collaborated with Candid to both create the identity of the master health food brand and to create the name, identity, packaging and website design for their first product, Noons, crafted cacao bites made with clean ingredients, perfect for afternoon snacking.

︎︎︎ Visual Identity
︎︎︎ Packaging Design


&#60;img width="1200" height="857" width_o="1200" height_o="857" data-src="https://freight.cargo.site/t/original/i/1e5c448585aa46376fbe1839d0ac4457e1181736b93166e8d7ee2334f69e56cf/FormalStudio_Candid_Noons_02.jpg" data-mid="129387936" border="0"  src="https://freight.cargo.site/w/1000/i/1e5c448585aa46376fbe1839d0ac4457e1181736b93166e8d7ee2334f69e56cf/FormalStudio_Candid_Noons_02.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/73265df09d08843d078f71b2b117d8ce4ce67e3ed642266ba7556d1b0f0e3552/FormalStudio_Noons_Lockup2.png" data-mid="129387933" border="0"  src="https://freight.cargo.site/w/1000/i/73265df09d08843d078f71b2b117d8ce4ce67e3ed642266ba7556d1b0f0e3552/FormalStudio_Noons_Lockup2.png" /&#62;
&#60;img width="800" height="1121" width_o="800" height_o="1121" data-src="https://freight.cargo.site/t/original/i/2a6bd9ca16d4a8f80a2b65f153801b18e02b2a650c459d79b5c5f04e1f3ba085/FormalStudio_Candid_Noons_04.jpg" data-mid="129387939" border="0"  src="https://freight.cargo.site/w/800/i/2a6bd9ca16d4a8f80a2b65f153801b18e02b2a650c459d79b5c5f04e1f3ba085/FormalStudio_Candid_Noons_04.jpg" /&#62;
&#60;img width="800" height="1120" width_o="800" height_o="1120" data-src="https://freight.cargo.site/t/original/i/cb409ef4bcc05563a860443cf8178ad6f33b6e27f20e7549842bda2762a87a01/FormalStudio_Candid_Noons_01.jpg" data-mid="129387938" border="0"  src="https://freight.cargo.site/w/800/i/cb409ef4bcc05563a860443cf8178ad6f33b6e27f20e7549842bda2762a87a01/FormalStudio_Candid_Noons_01.jpg" /&#62;

&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/5c14770a7f0a3ef918fd4f329950b6c31aaf4c9de98af71dcc3b5c6480ee5635/FormalStudio_Candid_logo.png" data-mid="129387934" border="0"  src="https://freight.cargo.site/w/1000/i/5c14770a7f0a3ef918fd4f329950b6c31aaf4c9de98af71dcc3b5c6480ee5635/FormalStudio_Candid_logo.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>AIR CO.</title>
				
		<link>https://formalstudio.cargo.site/AIR-CO</link>

		<pubDate>Fri, 07 Jan 2022 22:24:54 +0000</pubDate>

		<dc:creator>Formal-Studio</dc:creator>

		<guid isPermaLink="true">https://formalstudio.cargo.site/AIR-CO</guid>

		<description>


	AIR CO.
	︎


	Air Co. is an innovative technology on a mission to transform an entire industry with the highest quality most sustainable products, that help not hurt our planet. They create the cleanest alcohol on the planet with 100% renewable energy resources.
	
We were tasked with evolving the visual language of the brand (logo and identity by Mythology), defining design language and art direction across new touch points.
︎︎︎ Visual Identity
︎︎︎ Packaging Design


&#60;img width="2100" height="1400" width_o="2100" height_o="1400" data-src="https://freight.cargo.site/t/original/i/8c26d6dce14dd353a71632fb07bd3333d608babf7c047a0a7c17f05802a603bf/FORMALSTUDIO_AirCo1.jpg" data-mid="129390065" border="0"  src="https://freight.cargo.site/w/1000/i/8c26d6dce14dd353a71632fb07bd3333d608babf7c047a0a7c17f05802a603bf/FORMALSTUDIO_AirCo1.jpg" /&#62;
&#60;img width="2100" height="1400" width_o="2100" height_o="1400" data-src="https://freight.cargo.site/t/original/i/a19997e00e7a08536af757983dcaf0a888c4c083a91d40677f72b31b54d121f0/FORMALSTUDIO_AirCo6.jpg" data-mid="129390067" border="0"  src="https://freight.cargo.site/w/1000/i/a19997e00e7a08536af757983dcaf0a888c4c083a91d40677f72b31b54d121f0/FORMALSTUDIO_AirCo6.jpg" /&#62;

&#60;img width="2100" height="1400" width_o="2100" height_o="1400" data-src="https://freight.cargo.site/t/original/i/a1e052ae2d5389a432f6f2efe1b0db4e07d488d6d86ce20ffbc403181fe93501/FORMALSTUDIO_AirCo7.jpg" data-mid="129390069" border="0"  src="https://freight.cargo.site/w/1000/i/a1e052ae2d5389a432f6f2efe1b0db4e07d488d6d86ce20ffbc403181fe93501/FORMALSTUDIO_AirCo7.jpg" /&#62;

&#60;img width="2100" height="1400" width_o="2100" height_o="1400" data-src="https://freight.cargo.site/t/original/i/9e537a7140bf92fa24c976f3dd5d3966f63aa2f698a20a6c68d4b620a494836a/FORMALSTUDIO_AirCo4.jpg" data-mid="129390068" border="0"  src="https://freight.cargo.site/w/1000/i/9e537a7140bf92fa24c976f3dd5d3966f63aa2f698a20a6c68d4b620a494836a/FORMALSTUDIO_AirCo4.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Main page</title>
				
		<link>https://formalstudio.cargo.site/Main-page</link>

		<pubDate>Thu, 06 Jan 2022 20:33:39 +0000</pubDate>

		<dc:creator>Formal-Studio</dc:creator>

		<guid isPermaLink="true">https://formalstudio.cargo.site/Main-page</guid>

		<description>


	FORMAL STUDIO
	
INFORMATION
EMAILINSTAGRAM


The New Standard For Menstrual Health🌙


Arch Support Created For Your Whole Body👟

America’s National Ballet Company🩰


A Better World At Your Feet🧦


Body Hair Care For Every Body🌳


The Crunchiest Crackers🥕


Healthy Afternoon Delights🍫


Carbon-Negative Alcohol☁️


	© FORMAL STUDIO 2022

	@FORMAL-STUDIO


</description>
		
	</item>
		
		
	<item>
		<title>Information</title>
				
		<link>https://formalstudio.cargo.site/Information</link>

		<pubDate>Thu, 06 Jan 2022 20:33:39 +0000</pubDate>

		<dc:creator>Formal-Studio</dc:creator>

		<guid isPermaLink="true">https://formalstudio.cargo.site/Information</guid>

		<description>


	INFO
	︎


Formal Studio focuses on shaping brand stories through creative direction and design, collaborating with visionary clients who contribute to the positive evolution of culture and the planet.
We specialize in working as a creative partner to founders launching new, innovative brands and experiences. Understanding that every client has unique needs, the studio creates tailored teams that collaborate with agility and flexibility.


  The studio is founded and run by Candice Ralph in collaboration with a close network of designers, copywriters, strategists and developers.&#38;nbsp;


	Services

︎︎︎ Brand Positioning
︎︎︎ Visual Identity︎︎︎ Verbal Identity︎︎︎ Art Direction
︎︎︎ Packaging Design︎︎︎ Collateral Design︎︎︎ Campaign Design
︎︎︎ Digital Design
︎︎︎ Environmental Design


	Select Clients
Air Co.American Ballet TheatreBubbleCandidDameDe LuneFair HarborFultonFurMaterialSeconds
</description>
		
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